With very nearly 30 %
With nearly 30 % of Americans possessing no checking records or credit resources, pawn stores just like the Columbus, Ga. -based cash Mizer Pawn & Jewelry are becoming increasingly a resource that is primary little loans. That, with the increasing cost of silver and silver, has made pawn shops as popular today because they’ve ever been.
Cash Mizer’s CEO Robbie Whitten has discovered a plain thing or two about coping with clients inside the three decades within the pawn company. He stocks a few of these recommendations with BusinessNewsDaily visitors.
Lesson 1 – never ever assume because of the real way a client is dressed which he does not have any cash. I experienced a man are offered in dressed up in overalls, shot-out shoes, hair all messed up and smelling like he previouslyn’t possessed a bath in 3 days. He had been taking a look at precious jewelry with no one desired to wait so We approached the customer and addressed him respectfully, in which he bought a engagement ring for $8,500 and compensated in cash.br on him /
Lesson 2 – Never simply just take credit cards on the phone from some body you don’t know. A Rolex was sold by me Submariner on e-bay straight back into the early times of e-bay and before PayPal. A credit was taken by me card over the telephone. The card had perfectly therefore I shipped the Rolex. A couple of days later on we received a call through the charge card company ? started to find out of the card ended up being stolen. We were left with no cash with no Rolex.
Lesson 3 – go stock around into the shop, similar to food markets do. It keeps perform customers from seeing the exact same old material sitting in identical spot repeatedly. Additionally, for those who have some stock sitting for a time and never attempting to sell, mark it straight down and go it – even although you need legit payday loans in Oregon certainly to just take a loss sometimes. While they constantly state, time is cash.
Lesson 4 – Always treat clients kindly and greet them once they enter into your shop. Be mindful of their requirements (speak with them, for god’s benefit), be pleased and look. Why you think Walmart has greeters in front doorways?
Lesson 5 – Be extremely careful expanding credit to a buddy or member of the family without security. We discovered this tutorial years back once I extended credit on a purchase to an excellent senior school friend of mine. He never paid a dime and I also have actuallyn’t seen or heard from him in over three decades.
Lesson 6 – Your most useful marketing is person to person. We invest roughly $100,000 a 12 months on marketing and it’s also helpful. Nevertheless, your consumer’s person to person may be the advertising that is best in the planet. Keep your customers delighted and keep in mind the saying that is old a pleased client will inform a pal regarding your business; an unhappy client will tell 10 buddies regarding your company.
Lesson 7 – And even though we are running a business which will make a revenue, be charitable on event to clients which are certainly hopeless. Make use of your judgment, but once an individual wants a deal or requires a rest, reveal some compassion.
Lesson 8 – remain prior to the game in your industry and always ahead be one step of the competition. Be the one which tries brand brand new techniques, brand new marketing campaigns, keep pace with brand brand brand new technologies like social networking (Facebook, Twitter, LinkedIn, etc.). They are easy items that could become earnings and clients.
Lesson 9 – discover one thing brand brand brand new each day. Never ever want to your self for example minute it is known by you all. Perhaps maybe Not a goes by – even after 31 years in the pawn business – that i don’t look to others in the industry for new ideas, methods, and information to learn something new and make more profits day. I’m maybe maybe not bragging, but you can bet your bottom dollar that my pawn shops make 2-3 times more in earnings than competition during my areas.
Cash Mizer currently has three corporate-owned places, in Columbus, Ga., and Phenix City and Dothan, Ala., along with one franchised location in Auburn, Ala. After establishing its franchise system in 2008, the string expects to offer ten to fifteen franchises last year, with 150 places available by the end of 2015.
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